The Elizabethan Era Essay Example

The Elizabethan Era Paper By definition, a class is a group of people with a related social standing. There are often distinct differences between the classes, denoted by characteristics such as one’s wealth, education, career, and health. These principles applied for the Elizabethan Era as well. Elizabeth herself was a member of the upper class, while other fairly successful people belonged to the middle class. Peasants were the lowest ranked class, usually because they were unfortunate enough to either contract a disease that disabled them from work, or they were farmers that were stricken with poverty when a harvesting season went bad. The â€Å"upper class† consisted mainly of nobility and wealthy landowners. Those in this class generally handled governmental affairs. They also had their children brought up with an education in music, math, and history. It wasn’t rare for many of them to be literate in multiple foreign languages, as well as their own, such as Latin, English, French, and Spanish. Also, the men usually received a better education than the women. The men of nobility were taught extra skills such as horse riding, hunting, shooting, and hawking as well. Because of this class’s social statute and wealth, they were easily able to treat themselves to the best of the food available during their time, especially meaty foods. We will write a custom essay sample on The Elizabethan Era specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Elizabethan Era specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Elizabethan Era specifically for you FOR ONLY $16.38 $13.9/page Hire Writer But because of the large consumption of meat with few vegetables, many eventually suffered from diseases such as scurvy, which is weakness of the bone. The dinnerware consisted of wooden plates, like those of the lower classes, but these were accompanied by other delicacies of the Elizabethan period, such as chairs, forks, and glasses. The favorite drink of all the classes was beer, although the upper class favored wine imported from French vineyards. One custom between the people of this class and the peasants was known as the giving of â€Å"alms† to the poor. This was were a wealthy person would contribute money and sometimes provide supplementary shelter to a less fortunate person. Although the upper class was a minority in Elizabethan times as it is now, it kept the thriving European kingdom alive. The second class of the Elizabethan Period was the â€Å"middle class†. This class usually consisted of merchants and some landowners, although the number of peasants who rose and fell between this class and the lower class varied depending on the health of the seasonal harvest. Those in this class lead a fairly peaceful, easygoing life, other than common household chores and visits to the local market. If possible, they would hire a servant to keep up with some of the household chores, such as the tedious task of clothes washing. They sent their children to a formal school if they could afford it. The parents were so intent for their children to learn the material that they encouraged teachers to beat them if they made mistakes or became lazy. The middle class often could not afford some of the things taken for granted by the upper class, such as chairs instead of stools, forks, glasses, and a large selection of meats. The middle class drove the economy of Britain through its trades with other European countries. The peasants made up the lower class. These people were either ill, lazy, became laborers, or were just turned a bad hand during the harvest season. The laborers and servants served long hours each day handling the least favorable jobs, such as field work and laundry. During bad seasons, as many as 25% could not afford food, and often the most they ever ate was bread. In many cases they turned to thievery, otherwise they would starve. Some were lucky enough to receive â€Å"alms† from the wealthy, but many didn’t, because of their great number. The upper class pitied the peasants that were ill or that couldn’t find work, so they created a system to care for them. If there were able men that were just lazy and rather beg on the streets, a Parish, or the person in charge of the system locally, would send them to a larger city were they would be whipped and then sent back and assigned a job. If a man was ill, then they would often try to take him in and give him enough food to survive on. Widows and their families were also treated in the same manner. In the end, when harvest was well, every class benefited, and it created especially good seasons for the poor, otherwise it was the peasants who suffered most. The classes of the Elizabethan Period established a society which became a model for many present-day cultures. Though not perfect, it still exists today, even in America to some degree. The upper class was the wealthiest and had the most power, while the middle class was mostly involved in trade, and the lower class made up the remainder who were often ill or widowed.

Lululemon Business Strategy Essay Essays

Lululemon Business Strategy Essay Essays Lululemon Business Strategy Essay Essay Lululemon Business Strategy Essay Essay Lululemon was founded by Chip Wilson who took a commercial yoga category in Vancouver and was instantly drawn in to the construct. After passing many old ages in the breaker. skate. and snowboarding concern. he found yoga was performed utilizing cotton vesture and this seemed inappropriate because it neither removed perspiration adequately nor did it let for maximal flexibleness. Given his passion and expertness in proficient athletic cloths. he began a motion in yoga vesture where he relied on feedback from yoga teachers to optimise his dress. Lululemon was founded in 1998 to run into these ends. It opened its first shop in November 2000 in Kitsilano. a beach country of Vancouver BC. Beyond acquiring feedback from teachers on how to better the public presentation of the dress. the house sought to move as a community hub where people can interact and portion the physical and mental facets of holding a healthy life style. 1. What are the cardinal elements of the scheme that Lululemon is prosecuting? What generic scheme best tantrums Lululemon’s scheme? The five cardinal elements are: Turn the company shop base in North America The strategic aim was to add new shops to beef up the company’s presence and so tap into new geographical markets in the Canada and US Increase trade name consciousness Leveraging the promotion environing. the gap of new shops with grass roots marketing plans. This included forming events and partnering with local fittingness managers. Introduce new merchandise engineerings Continue to concentrate on developing and offering merchandises that incorporate engineering enhanced cloths. and public presentation characteristics that differentiate Lululemon for its rival and increase its client base. Broaden the entreaty of Lululemon merchandises This is divided in 3 subdivisions1. Adding work forces apparel to the line2. Expanding to merchandise class to points such as athletic bags. unmentionables. sandals. outerwear 3. Adding merchandises suited extra athleticss and athletic activities Expand beyond North America Expand their presence in Australia and Japan. Then finally prosecute the Asian and European markets that offer similar. attractive demographics. Distinctive shopping expericanceSupply a typical in-store shopping experience. complemented by strong ties to fitness teachers. fittingness constitutions and community events The two biggest strategic accommodations since 2007 had been to drawback from the usage of franchising and sell straight to the consumers through the company web site. Lululemon fits itself in a differentiated niche scheme 2. Is Lululemon’s scheme effectual? Let’s expression at the following to find if the scheme is effectual for Lululemon The house presently has three sections: Corporate-Owned Shops The corporate-owned shops section includes all gross revenues to clients through corporate-owned shops in North America and Australia. This section is by far Lululemon’s largest gross base and will go on to be successful as Lululemon looks to spread out its base in 2012 by opening 30 shops in the United States and 2 Ivivva Athletica shops in Canada. Direct To Consumers The Direct to Consumers section involves Lululemon’s e-commerce web site. Which is 10. 6 % of gross ( 2011 ) comes from this section. The thought buttocks is to switch from brick-and-mortar shops to online channels. Lululemon’s committedness to increasing its presence in e-commerce will assist the company spread out its client base and better trade name consciousness. Franchise While antecedently franchise gross revenues were portion of their scheme. the company reported that it will no longer partake in the concern and that it had reacquired its four staying franchise shops during financial 2011. SWOT Analysis StrengthTrademarked clothsCommunity engagement – offered free yoga category on monthly footing Employee preparationInventionStyle/comfortMultiple green enterprisesQuality – merchandises designed to prolong 5 old ages of intended usage while keeping functional Brand individualityFailingHigh retail monetary valueNarrow merchandise lineQuality control/supply concatenationSelling targeted to largely yoga instructors/studiosLoss of client service with increased graduated tableWeak trade name acknowledgmentLack of aiming to work forcesOpportunityExpand merchandise lineServe extra market sectionsExpand into extra geographic marketsIncreased demand in athletic dressFitness fadMenacesIncreased competition from current big participants in the market Copy catsEconomyNew entrantsHazard of banking on niche markets Lululemon merely went public five old ages ago and have non entered any new industries ( concentrating largely in the fittingness dress industry ) . They have done some corporate restructuring shortly after the company was formed. Lululemon entered into franchise understandings and so a joint venture. The thought behind this was based on turning the trade name to run into consumer demand while conserving fiscal resources. This was a really effectual scheme and served Lululemon good in set uping themselves as a transnational company. assisting to construct on economic systems of range. increasing trade name consciousness and edifice a larger client base. In 2011. Lululemon eventually repurchased all the franchise organisations and now all of their shops are corporate owned. The ultimate motivation for shuting out the franchise concern was to continue and keep control over stigmatization and concentrate more on e-commerce. We believe this scheme will work good for Lululemon as it prese rves its trade name image / competitory advantage and remaining competitory in the online market every bit good. 3. Top Key Issues confronting the company needs to concentrate on are: The analysis shows us that the retail dress industry is competitory with really low barriers to entry. Lululemon’s success will pull new rivals to the industry and attract involvement from bing rivals. Ultimately. this is a competitory industry with limited barriers to entry. The athletic dress industry is really competitory. with good capitalized challengers such as Nike and Gap. Inc. Lululemon has limited rational belongings in respects to its public presentation cloths and fabrication procedures. therefore the quality and invention constituents of scheme could easy be replicated. Lululemon’s self reenforcing activities. such as mark client base. tailored merchandises and community based selling attack make it really disputing for bing retail merchants to dispute Lululemon in its market from their ain shop bases. However. there are limited barriers to entry in this industry and Lululemon should anticipate new competition to seek to copy its format This analysis brings us to issues the company is / could confront: Increasing CompetitionDespite busying a alone niche within the athletic dress industry. Lululemon has late gained rivals in recent old ages. I. e. Large companies with big market capitals such as Nike. Adidas. and Under Armor have dominated the athletic dress industry and maintain deriving more land. With the exclusion of a committedness to making advanced merchandises in dress. these enterprises are in contrast to Lululemon. In order to market its merchandises. Lululemon wholly shuns off from print or media advertisement and alternatively focal points on choosing embassadors within carefully selected markets. As a consequence. it’s possible for Lululemon’s rivals to accomplish and keep trade name consciousness and market portion more rapidly Narrow focal point Lululemon is targeted towards sophisticated and educated adult females who understand importance of active. healthy life style. Under-Armor. Nike. and Adidas are targeted towards work forces and adult females of all ages. New Menaces Apart from the large name athletic dress makers. rivals such as Gap’s Athleta trade name. Lucy Activewear Inc. and Bebe Stores’ BEBE SPORT aggregation have emerged as rivals to Lululemon. Price Point and Manufacturing In visible radiation of the new and old rivals. Lululemon could be forced to sell their merchandises at lower monetary value therefore cut downing borders. Plus Lululemon does non have sole rational belongings rights to the engineering for its merchandises. This makes it easier for current and future rivals to fabricate and sell merchandises with similar public presentation capablenesss and styling. Cross-country differences in demographic. cultural and market conditions. Buyer tastes for a peculiar merchandise or service sometimes differ well from state to state. Sometimes. merchandise designs suited in one state are inappropriate in another because of differing local criterions. Lululemon is runing in an international market place and they have to wrestle with whether and how much to custom-make their merchandises in each different state market to fit the gustatory sensations and penchants of local purchasers or whether to prosecute a scheme of offering a largely standardised merchandise worldwide. For illustration. the vesture for adult females offered in the winter season will be different from Canada to Australia and vise versa. First. Australia gets barely any snow and while Canada on the other manus. gets majorly hit every winter. Therefore. the running cogwheel and the hoodies offered in both states will change because of the temperature and the clime. Making merchandises that are closely matched to local gustatory sensations make them more appealing to local purchasers. custom-making Lululemon’s merchandises state by state may hold the consequence of raising production and distribution costs due to the greater assortment of designs and constituents. shorter production tallies. and the complications of added stock list stigmatization and distribution logistics. The 2nd issue of multinational scheme incorporates elements of both a globalized and localized attack to scheme devising. This type of in-between land scheme is called for when there are comparatively high demands for local reactivity every bit good as appreciable benefits to be realized from standardisation. This scheme that Lululemon is seeking to use has its ain disadvantages. such as ; it is more complex and harder to implement. conflicting ends may be hard to accommodate and necessitate tradeoffs and execution more dearly-won and time-consuming. All major planetary companies employ the franchising scheme. With the franchising scheme. the franchisee bears most of the costs and hazards of set uping foreign locations ; while Lululemon would hold to use merely the resources to enroll. train. support. and proctor franchisees. The large job that Lululemon is confronting presently has to bear all costs of shops all around the universe. With this. they would hold to guarantee that they are supplying the merchandises at discounted costs but besides holding to supervise to guarantee that their criterion for shops and client service and experience is maintained. 4. Recommendations for direction to better public presentation / reference key issues The recommendations we have for direction is to better public presentation and turn to the cardinal issues. are using a think planetary and act local scheme ( Transnational ) . They need to guarantee that each state does hold the needed customizations because the demographics. cultural differences and market conditions vary from state to state. They need to guarantee that all their locations follow the same guidelines and client satisfaction guidelines like they have for their primary locations. Price point and Fabrication Lululemon does non have any rational belongings to the engineering of what processes their merchandises. In bend this makes it easy for rivals to copy their manner. Through analysis. a recommendation to work out this issue would be to patent their processing system. This would be good to the company in such ways as ; increasing monetary value points. which in bend additions overall net incomes. It will besides let for a higher competitory advantage. doing it hard for viing company’s to copy or copy their manner. Sponsor Events and Shows Lululemon should patronize some kind of events to derive promotion and increase trade name awareness. Such can be done by forming yoga events on a expansive graduated table or some kind of featuring event. Not as high graduated table as done by its rivals ( Nike sponsors the PGA Golf and Adidas patrons FIFA ) E. g. Lululemon could form a yoga event at the Metro Convention Hall. Toronto Expand in Asia and Europe The company should be after to heighten its European and Asia market. enrolling new direction endowment and originating an aggressive plan to regionalize this concern using a consistent trade name image throughout Europe and Asia. New Customers Lululemon should happen new clients base other than its niche market. A possible mark niche would be adding dress for golf and tennis into its shops. Action Plan to turn to issues and better public presentation The undermentioned action program is the recommended stairss we believe would be the appropriate attack to successfully finishing these recommendations. Appendix 1Value Chain Analysis Supply Chain Management45 different makers. no long-run contracts – can better quality control and lower costs by diminishing # and holding to contracts OperationssTighten review and confirmation procedures to guarantee another callback does non happen ( diaphanous bloomerss issue ) DistributionFacilities merely in Vancouver-BC. Sumner. Washington. and Melbourne. Australia Limits Company’s reach Growth in on-line gross revenues can countervail Sales/MarketingDepend on word of oral cavity and community based selling – can increase selling via media ( telecasting. magazines. etc. ) and other avenues

How to Make Colored Smoke Bombs (That Actually Work)

How to Make Colored Smoke Bombs (That Actually Work) Regular smoke bombs are easy to make  and produce stunning, reliable results. You might think making colored smoke is as easy as adding a chemical that burns with... well... colored smoke. However, it is more complicated than that because most chemicals produce white, brown or at best yellow smoke. There are formulations for colored smoke that involve mixing in a special organic dye that will produce a colored cloud when the dye is vaporized. The project is straightforward, but its trickier to get great results because the goal is to heat the dye, but not ignite it, and then force it into the air. Here are some tips to ensure success. Use an Appropriate Dye You cant burn any old dye for colored smoke bombs! Laundry dye, for example, wont work. Examples of compounds that do work include para-nitroaniline red, auramine (yellow) and synthetic indigo (blue). There are several other dyes that will work. You can mix the dyes to get different colors. Measure by Weight Not Volume The proportions of ingredients are important. The volume of the ingredients may be affected by how they have been processed, so the weight is the best means of measurement. Use Finely Powdered Materials Even if you have the exact chemicals you need, you wont be able to get good results unless the consistency of the mixture is fine enough. This is true for most pyrotechnic formulations, so you may be aware of this. If you arent seeing good results, re-make the mixture, processing the ingredients separately in a coffee or spice mill before mixing them together. Never mill the oxidizer and the fuel in the same container, since a fire may result. Use a separate grinder for chemicals like potassium chlorate and potassium nitrate. Reinforce the Canister for a Smoke Grenade If you are making a smoke grenade, which is intended to shoot out a dense stream of smoke, you need to reinforce the paper or cardboard so that it wont blow apart under pressure, ruining your effect. It is common practice to glue cardboard circles onto the bottom of cylindrical smoke grenades. You can wrap strapping tape or masking tape around the container to give it strength. Tape around the fuse so that the smoke will have a small opening. This will cause the smoke to shoot out further. Bend the Fuse to the Side and Tape It Similarly, you dont want the smoke bomb to blow the fuse out of the canister before the smoke really gets going. If you bend the fuse to the side and tape it down, rather than leaving the fuse standing straight up in the tube, youll reduce the chance that the smoke bomb wont light. Dont worry, the flame will still travel down the taped fuse into the smoke bomb. Disclaimer: Please be advised that the content provided by our website is for EDUCATIONAL PURPOSES ONLY. Fireworks and the chemicals contained within them are dangerous and should always be handled with care and used with common sense. By using this website you acknowledge that ThoughtCo., its parent About, Inc. (a/k/a Dotdash), and IAC/InterActive Corp. shall have no liability for any damages, injuries, or other legal matters caused by your use of fireworks or the knowledge or application of the information on this website. The providers of this content specifically do not condone using fireworks for disruptive, unsafe, illegal, or destructive purposes. You are responsible for following all applicable laws before using or applying the information provided on this website.

Nurse Client Relationship Essay Example | Topics and Well Written Essays - 250 words

Nurse Client Relationship - Essay Example Psychodynamic perspective theories explains that one’s behavior is determined by what they think of most of the time and thus not until they get on the issue, they are likely to be stagnated at the same point in time. Lastly, antisocial disorder theory explains that some people inherit the traits of failure to conform to society norms, being manipulative and deceitful aggressive or irritability. Thus, this is an inherited disorder that may lead to maladaptive behavior. Sigmoid Freud’s theory explains the reason as to why W.S is so much involved in her substance abuse. Probably the memory of her grandmother and significant other is still fresh in her conscious mind, hence making it hard for to go one with life (Townsend, 2014). The client is using marijuana to reduce anxiety. Due to the loss of her significant others, most of the time she is subjected to anxiety and that grieving and bereavement, hence leaving her with delusional thoughts and hallucinations. Thus, by using marijuana, she is psyched up leaving less anxious than before. Secondly, it is definite that W.S I am dealing with self-esteem issues, love and affection. It is like she is lonely after losing her grandmother and a significant other. Thus, by receiving more affection and love, she is likely to recover from the loss she had. At the same time, she needs canceling on her self-esteem to enable her move on. The patient is admitted for psychotic disorder where she has presented for the last two weeks a very bizarre behavior which is as a result of excessive smoking of marijuana. Social history of the patient is that she is very addicted to smoking marijuana but neither does she drink alcohol nor smoke cigarettes. She is not yet married and does not work anywhere at this point in time. She endorses learning with disability and she is a high school graduate with a special ED. The patient has had a history of smoking bhang on his daily life which she could do several times in the day. This

You are an Investment Analyst Essay Example | Topics and Well Written Essays - 2500 words

You are an Investment Analyst - Essay Example Amazon is an American Multinational electronic company and it is the largest online retailers dealing in a variety of products. The company was started in 1994 by Jeff Bezo and it has its headquarters in Seattle, Washington in the US. The company exists in the internet and online retailing industry. The company underwent a rebranding in 1995 when it got renamed to Amazon.com from Amazon River. It started its operations with the main objective of offering online books and it diversified its operations later on (BELEW, 2011). Among its original products we have books sold alongside CDs, MP3 downloads, DVDs, video games and a variety of software. In addition to the above, the company later on started dealing in furniture, food stuff, electronics, toys as well as jewelry. Generally, the company provides consumer electronics such as the amazon kindle e-book reader. The products it provides therefore include; IMDb, LoveFilm, The Book Depository, Zappos.com, Woot, Junglee.com, Amazon Studios, Amazon Web Services, Audible.com, dpreview.com, Endless.com, A2Z Development, A9.com, Alexa Internet, Amazon.com, and Amazon Kindle. The company targets the world market with its main consumers being, students at all levels of studies, corporates such the universities, as well as researchers. To widen their supply chain, Amazon targets major suppliers such as top publishers, manufacturers of books, together with researchers and universities. They also coordinate with manufacturers who are involved in the production of other items. Under the leadership of the company steered by Jeff, the company stresses on the principles of customer obsession, hiring and developing the best, insistence on very high quality, aspect of thinking big, vocally self-critical, invention and simplification as well as delivery of results. These leadership principles apply to everyone in the company irrespective of whether they are

The Missile Defense System of the United States Essay -- Argumentative

The Missile Defense System of the United States Abstract   Ã‚  Ã‚  Ã‚  Ã‚  When Ronald Reagan was in the Presidency, he and his staff came up with the idea for a missile defense system that would defend the country in the event of a nuclear missile attack. This system was named "Star Wars" and the basic principal behind it was that it would be a shield that covered all fifty states. However, government officials soon realized that Reagan's defense system was impossible to build, so the program was dropped, but the idea to defend the country against a missile attack stuck around. Today, the U. S. Government is trying to build a new, more realistic missile defense system. However, not all the problems have been worked out, and the U. S. Government should not deploy their missile defense system without conducting further tests. Purpose of Missile Defense   Ã‚  Ã‚  Ã‚  Ã‚  Imagine that one morning there is breaking news that the U. S. Capitol has just been attacked by a missile strike. The information is plastered on every station, and there's pictures showing Washington D. C. Leveled to the ground. All of this just because in the past few years the U. S. Government tried to develop a defense system to quickly, and for that reason they didn't have adequate tests to determine whether or not the system would work. Furthermore, they wouldn't have been attacked had it not been for them trying to develop this system. Every day, this threat is becoming more of a possibility to the United States. Since this could happen, the U. S. Government shouldn't deploy their defense system unless they conduct further, more realistic tests.   Ã‚  Ã‚  Ã‚  Ã‚  The name of the missile program that is being developed to protect the United States is the National Missile Defense. This program... ...ork. MIT Enterprise Technology Review. Retrieved March 14, 2003, from http://www.technologyreview.com/articles/ postol0402.asp Q&A: son of star wars. (2002, December 17). BBC News. Retrieved March 11, 2003, from http://news.bbc.co.uk/2/hi/americas/696028.stm Reynolds, M. (2002, December 24). Missile plan faces obstacles; Pentagon value in Bush's proposal to deploy the system in three years, but critics say an essential phase of testing would be left out. Los Angeles Times. Main News; Part 1; Page 1. Warren, D. (2001, May 3). Shooting down the criticisms of Bush's shield: common arguments against the U.S. Missile defense plan, and why they'll never work. The Ottawa Citizen. News, p. A17. Wright, D. & Postol, T. (2000, May 11). Missile defense system won't work. Common Dreams News Center. Retrieved March 6, 2003, from http://www.commondreams.org/views/ 051100-101.htm   

PR Crisis Case Studies in Real Time

Open any public relations textbook and the section on crisis management will include examples of how organisations have demonstrated â€Å"best† or â€Å"worst† practice. And, it’s not just the textbooks, as recent incidents (eg Tiger Woods or Toyota) have seen plenty of advice from PR â€Å"experts† through online and social media. But, just as with the dead tree versions, these case studies are simplistic fictions. Heroes and villains are the main narrative, with a modernist approach reinforcing a recommended crisis management strategy. There’s just one way to communicate during a crisis – regardless of the organisation, the situation, the social context or the significance of the incident. This is the Tylenol way – presented as the right approach thanks to the swift action taken by Johnson & Johnson. The reality (as previously clarified at PR Conversations as a misleading myth) isn’t allowed to get in the way of the lesson. After all, it promotes a way that PR, and organisational management, can be in control and preserve reputation through a few simple steps. Every case study reinforces the mantra – Exxon Valdez is presented as the epitome of poor crisis management; too slow to respond. Likewise Coca Cola and the Belgium â€Å"mass hysteria† case. Whilst the Pepsi â€Å"needle in a can† crisis is hailed, Perrier’s benzene example is criticised. The nature of textbooks is that authors synthesise cases into easy to understand advice that students can repeat in assignments, and practitioners can recall if they ever find themselves handling a crisis. It’s a comfort blanket of how to†¦, what not to do†¦, common mistakes and miracle cures. In the social media world of 24:7 global connections, the right way is repeated – only at warp speed. Tell it fast becomes tell it before you know anything. Tell it all means let the media and its rent-a-quote experts speculate about worst case scenarios. Be open – means unlimited social media engagement (regardless of what the legal or other ramifications may be). Have the CEO (or celebrity if a personal faux pas has occurred) lead communications with mandatory appearances on chatshows, a tour of news stations, and a YouTube apology. Mea culpa – the universal panacea: â€Å"I’m sorry if†¦Ã¢â‚¬  – anyone resisting the calls is bullied until they comply. The pound of flesh must be paid. They have to apologise publicly even if what’s occurred is a matter of private relations or affects only a few people – who could be communicated with directly, where contrition would be far more sincere and genuine. Everyone is a critic – retweeting endlessly, without checking the veracity of any source. Citizen journalism enables individual examples to be retold and extrapolated, without any attempt at verification if used by journalists and treated as absolute fact by social media networks. Crisis case studies in real time seem little different to those that have been carefully crafted for retelling in the textbooks. There is little evidence of the public relations profession reflecting or considering how cases could be handled differently in a post-modernist, complex and chaotic world. A few authors, such as Dawn Gilpin and Priscilla Murphy (Crisis Communications in a Complex World), challenge the simplification of turbulent reality. Isn’t it time that their views were at least presented alongside the â€Å"only way† propaganda that is taught on PR courses and espoused in both academic and practitioner texts? And even more important – shouldn’t more of us be speaking out against those PR and media experts influencing public and client expectations with naive views based on an unrealistic belief that all crisis situations can be easily managed and controlled? Let’s have more real life PR case studies that actually reflect the real time nature of managing contemporary crises. And we all might learn something new.